Proposal
Where we go from here.
A phased engagement to fix the foundation, then compound authority and leads month over month. Transparent line-by-line below.
Month 1
Foundations · Part I
- $299/moContent Intel data pipeline
Blended data from multiple GA & GSC properties, plus AI visibility monitoring.
- $2,500Core Values workshop
A facilitated session to surface the values that anchor your brand and the trust signals AI and buyers respond to.
- $2,000Customer segmentation & key messaging exercise
Define core segments and the messaging each one needs to hear at every stage of the funnel.
Month 2
Foundations · Part II
- $900Custom GA events for CTA & conversion tracking
Instrument the site so every CTA and lead-generating action is measurable end-to-end.
- $6,500G&GWebsite Foundation + Site Structure Implementation
Implement site structure improvements, including setting up the blog/resource structure, improving site speed, supporting key CTA updates, and making related website improvements needed to support the SEO/GEO strategy.
Month 3 and beyond
Ongoing Content Production & Optimization
- $3,400/mo4 SEO webpages per month
Plan, write, and publish new pages and refresh existing ones based on performance data.
- $500/moOngoing technical SEO, content & conversion optimization
Continuous repairs, on-page optimization, and CRO experiments to compound results.
- $3,500/moG&GOngoing Design + Web Development Retainer
Ongoing support for design and web development needs tied to the SEO/GEO strategy, including converting text-only documents into fully designed lead-generation assets, supporting email engagement materials, and making page-design or development tweaks when SEO page concepts require additional design or website implementation support.
The Guarantee
Outcomes we'll commit to in writing.
These marks are 6 and 12 months after we begin producing content (Month 3 onward), not after we start the foundations.
Year-over-year
By Month 6
- Referral traffic from AI sources+12% YoY
- Leads generated on the website (all sources except paid digital ads)+20%
Year-over-year
By Month 12
- Referral traffic from AI sources+30% YoY
- Leads generated on the website (all sources except paid digital ads)+50%
Our promise: if you provide what you've agreed to provide and we miss these marks, we keep working at no cost until we hit them — for up to six additional months.
Schedule the next conversationROI
The math behind the investment.
A 14-month engagement built to pay for itself — and keep compounding. Here's a hypothetical ROI scenario:
14-month investment
Projected profit at 40% margin
Net return
How we get there.
If we sell $400,000 of new business at 40% margins, that's $160,000 in profit — meaning a net return of $59,500 after the full 14-month investment.
Plus, this grants you a foundation that keeps growing revenue, while the investment in year two goes down.
Calculate ROI from guaranteed lead growth.
If you can share your average value per lead, we can model the exact ROI from the guaranteed 50% increase in leads by month 12 — and show you the break-even timeline in writing.